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CMS for business and corporate websites

By August 22, 2014CMS

multi-cms-twbCMS stands for content management system. A content management system is an application that provides capabilities for multiple users to manage content, data or information on a Web site. CMS users can be assigned different permissions that allow them control over specific content. A CMS is thus a sophisticated method to manage and maintain Web content in a collaborative environment from a central interface. Typically, content management systems run blogs, news, and increasingly, corporate Web sites.

A CMS offers several advantages over conventional static, methods of updating Web content. With a CMS, Web site updates can be created and posted in hours or days versus weeks or months. Web information for products can be posted rapidly, enabling a faster time to market for product launches and upgrades. Faster posting of new information to the site means visitors always see and read the latest production information, not outdated specs and features. With a CMS, responsibility for Web content is placed into the hands of the line managers directly responsible for the profit and loss, or P&L, of specific products.

Typically business and technical managers as well as designers, engineers, and scientists can manage content. With a CMS, corporate managers are no longer dependent on the “Webmaster” or IT department for numerous minor changes, tweaks, and updates. As a result, when a spec is modified, or a new feature is added to the product, the updated information can be posted on the site in minutes directly by the user. And while CMS allows many different users in the organization to publish directly to the Web site, it also sets up provision for review and approval of the text, enabling a consistency in the tone and style of the copy. Authors all use the same templates for Web page layout, which helps ensure brand consistency as well. Users of a CMS system can update Web pages or create new ones right at their desktops, with no knowledge of HTML or programming, and with no help from IT support.

Ideally, with a CMS, a “Webmaster” or IT department are no longer burdened by numerous requests for Web site updates, freeing them to concentrate on other tasks. Most importantly, with a CMS, fresh content can be continually added, which will potentially result in more Web site visitors, longer visits, and potentially more revenue.

In sum, implementing a CMS greatly simplifies control and streamlines content management and content publishing, especially in organizations that consistently generate a large volume of content produced by multiple contributors with varying levels of content knowledge, writing and design skills, and authorization. Consequently, many corporate customers have been clamoring to implement CMS solutions.

Corporate customers have a wide range of popular CMS options to choose from today, which include Joomla, Drupal and WordPress.

WordPress is currently the most popular CMS available. It is estimated that 74.6 million Web sites depend on WordPress. Further, the content management system accounts for 18.9 percent of all self-hosted Web sites on the Internet. WordPress is immensely popular because it has thousands of plug-ins and themes that can be used to expand a Web site. The CMS also has a tremendous amount of documentation, along with a large community-based online support forum. Many high-profile companies use WordPress such as Pespi, along with popular news Web sites including the New York Times, CNN, Mashable, and eBay.

Drupal is also an advanced CMS, but it typically is described as more developer oriented. Drupal boasts more than 14,000 modules and nearly 1,500 themes for an organization to build and enhance a Web site. Drupal however is driven by the developer community but support resources are extensive.

Joomla is also a free and open-source CMS for publishing Web content. Unlike the other major systems, it is built on a model–view–controller Web application framework that can be used independently of the CMS.

WordPress, Drupal and Joomla are all sufficient choices for running a corporate Web site. Please contact to determine which CMS is best to run your corporate site.

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