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Business Continuity Planning for Future Success and Security

All business owners are unique in characteristic and strategy—that much is understood. However, there is one quality that that business owners all have in common: the desire to protect their assets and assure future success. There are a number of roads that lead to this goal, but one of the best ways, and most efficient and successful way, is through business continuity planning.

What is business continuity planning, exactly? It is both an action and an object, both of which target future success and security. A business continuity plan is the creation of a plan that focuses on and addresses a company’s critical resources and services. It is an action plan for dealing with emergency situations: natural disasters, theft, damage or technology malfunctions.  Business continuity planning ensures that your company’s critical resources and services can and will be maintained through any kind of crisis. Instead of losing valuable time and money to a flood, for example, your business will be able to continue working effectively and efficiently. How does it work?

Business continuity planning will look different and target unique business aspects per company. However, the key starting principle to a good business continuity plan will first address the main components of one’s company. What main services does the company provide? What main resources does the company use? This is actually where lots of companies fail to see the importance of a well thought-out plan—they rush ahead to the second step without accurately confirming what is an essential service or resource. However, a detailed analysis of what services and resources are essential is the foundation on which a good plan is constructed. Once these features are addressed, then the second step of planning can take place.

The first step of honing in on a company’s critical services and resources acts as a focus to the second part of business continuity planning: how to keep these features up and running during an emergency. First, determine what types of “disaster recovery” your business could face. Is your area prone to flooding? Tornadoes? Hurricanes? Perhaps your business is located in a high-crime area, or has had break-ins before. Second, determine how these crises will affect your critical services and resources. This requires careful, detailed analysis. For example, if your business provides internet hosting for companies, you will want to determine how a flood will affect your business. Perhaps you will need to secure a back-up power source or move your computer servers to a safer location.  Or, if you want to address security issues with break-ins and theft, perhaps you will want to invest in a high powered security system.

Determining how to safeguard your company’s essential services and resources will ensure its longevity and success. Besides making sure your business can continue operations in crisis situations, business continuity planning also improves efficiency in day-to-day operations. Another bonus to investing in a business continuity plan is that it shows your customers that you are serious about your company’s success and security. If you think it is time your company had a business continuity plan, contact for more information.

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