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Advantages of Website re-design refresh to enable responsive design for mobile and tablets

responsive-designResponsive Web design addresses the ever-changing landscape of devices, browsers, screen sizes and orientations by creating flexible, fluid and adaptive Web displays. With responsive Web design, a site’s layout changes, based on the size and capabilities of the device.

As an example, on a smartphone users would see content shown in a single column view, whereas tablet users with greater screen resolution would be shown the same content in two columns.  Ultimately, responsive Web sites adapt to the device of your users. It provides content providers with the capability to write once and publish everywhere, meaning less work for the content provider.

In such an approach, the same HTML code is served concurrently to all devices, using CSS, to determine the layout and appearance of a Web page. Rather than creating a separate site and corresponding codebase for widescreen monitors, desktops, laptops, tablets and phones of all sizes, a single codebase supports users with differently sized “viewports”.

In responsive Web design, page elements reshuffle as the “viewport” grows or shrinks. A three-column desktop design may reshuffle to two columns for a tablet and a single column for a smartphone. Responsive Web design therefore relies on proportion-based grids to rearrange content and design elements.

While responsive design emerged as a way to provide equal access to information regardless of device, it is also possible to hide certain items, such as background images, and secondary content or supplementary navigation on smaller screens. Decisions about hiding content and functionality or altering appearance for different device types should be based on knowledge about users and their needs.

Responsive Web design has potential advantages over developing separate sites for different device types. The use of a single codebase makes development faster, compared to developing three or four distinct sites, and makes maintenance easier over time, as only one set of code and content needs to be updated rather than a multiple number.

Responsive Web design  is also relatively “future-proof” in that it can support new breakpoints needed at any time. If a five-inch device or 20-inch device takes off in the market, the code can support the new devices. Therefore, responsive Web design does not tie design to a particular device.

The challenge for most content providers and corporate customers is finding a Web designer who specializes in responsive Web design. offers Web design services that include Web, mobile and tablet compatible design.  The service provider in fact bills itself as being able to create “all-inclusive Web solutions” for small, mid-size and large businesses. prides itself with offering its clientele with a full package, that includes both first-rate design and hosting services. The firm has designed multiple sites that leverage stunning design, functional features such as responsive Web site architecture, and real-time intelligence. invites your company to convert “first impressions” into “returning customers” by signing up for our Web design services, which take full advantage of responsive Web design for mobile smartphones and tablets.

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